Consulting / SEO content

Useful pages that answer your buyers' questions, every month.

A growing set of articles and improved pages built around the questions people ask before they hire you or buy from you, each one linked to the service or product it supports. Published for you and reviewed every month.

Two plans

Choose your publishing pace

Each item is a substantial article or an improvement to an existing page, agreed in the monthly plan.

Steady publishing

Two items a month

$750/month

Paid monthly in advance

  • Two substantial articles or page improvements.
  • Published on your site and linked to the relevant service or product pages.
  • One consolidated revision per item.
  • A short monthly performance review.
Ask about steady publishing

Broader publishing

Four items a month

$1,250/month

Paid monthly in advance

  • Four substantial articles or page improvements.
  • Published on your site and linked to the relevant service or product pages.
  • One consolidated revision per item.
  • A short monthly performance review.
Ask about broader publishing

A quick service-page refresh and a research-heavy guide aren't the same effort, so the mix for each month is agreed before production starts, along with anything that would count as extra scope.

What every item gets

Written to be useful, checked before it's published

A specific buyer question

Each piece is written for a defined audience and question, and ends with a clear next step towards your service or product.

Your real knowledge

Examples come from your work, through a short interview, voice note or existing material, with your real photos and service details where available.

Verified and reviewed

Claims are checked and relevant sources linked. I review every piece for accuracy before it goes live, and nothing is invented: no made-up prices, projects or experience.

This follows Google's own guidance on helpful, reliable, people-first content.

How it runs

Planned, published, reviewed

  1. Topics from research

    Topics come from an SEO roadmap. If you already bought one, its research is reused, not charged again. If not, initial planning is scoped separately or included as a clearly stated, limited onboarding plan.

  2. A 90-day plan

    We agree the first three months of topics and page improvements, and how we'll judge them.

  3. Monthly production

    Each month's items are agreed, written, reviewed with you, published and linked into the rest of the site.

  4. Review and decide

    A short monthly review that leads to a decision for each topic: update it, expand it, combine it with another page, or stop.

Details

Terms, fit and questions

Terms: monthly, with no long contract

$750 a month for two items, or $1,250 a month for four.

Payment
Monthly, in advance of that month's production.
Commitment
Month to month. The cancellation terms are written plainly into the agreement before your first payment.
Evaluation
We start with a 90-day plan. Search value can take longer than 90 days to show, and the reviews will say what the data can and can't support yet.
Revisions
One consolidated revision per item.

Separate from website care. This service publishes and improves content. Hosting, maintenance and site fixes are agreed separately.

Who it's for: strong foundations, missing the buying questions

Before people call a business or buy a product, they search for answers: whether to repair or replace, what a visit includes, what to ask before choosing someone. Good pages answering those questions can bring in customers month after month. The aim is organic traffic that builds over time; no particular rate of growth, ranking or sales is promised.

A good fit if

  • Your site already explains your services and collects enquiries, or will after a rebuild.
  • Customers ask the same questions before buying, and your site doesn't answer them.
  • You can spare a short interview, voice note or existing material so pages reflect your real expertise.
  • You're willing to give search content a few months before judging it.

Probably not a fit if

  • You want a high volume of generic blog posts.
  • Your service pages can't yet explain the offer. Those come first, through the SEO optimization service.
  • You need results within weeks, or a guaranteed number of leads.
  • Your claims need specialist medical, legal or financial review.
What gets measured

Article count and total traffic aren't the whole story. Reporting focuses on whether the pages bring the right people.

You can count on

The agreed items published each month, linked to your service pages, and a review of what's indexed and how each page is doing.

Nobody can promise

A fixed rate of traffic growth, rankings or sales. Results depend on your market, competitors and how long new pages take to be crawled and ranked.

What's tracked

Published and updated pages, indexing, relevant search impressions and clicks, and, where you can share them, qualified enquiries and booked work.

Reading it honestly

Searches for your business name are separated from other searches where practical, so growth in brand searches isn't mistaken for content results.

Do I need an SEO roadmap first?

Topics should come from research. If you have a roadmap, we use it. If not, we either scope the planning separately or start with a limited onboarding plan stated in the agreement.

Can my site handle regular publishing?

Most can. If yours can't, we sort out the publishing setup before production starts. If you're also getting a website rebuild, it's built with publishing in mind.

How much of my time does it take?

A short interview, voice note or existing material to start, and a review of each piece before it's published.

Who writes the content?

I plan the topics and review every piece. If a trusted collaborator helps with production, the agreement says so, and I stay responsible for accuracy and quality.

Next step

Tell me what your customers ask.

Email your website and the services or products you want more customers for. I'll reply with whether ongoing content makes sense yet. If it does, we'll arrange a short call.

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