Fort Lauderdale, Florida · SEO & AI Search
I've worked in SEO for 13 years. These days most of my time goes into how AI search engines find and cite brands, and into building tools to measure it.
That includes LLM benchmarks, AI-visibility tracking, AI agents with long-term memory, and content workflows that check every claim against a source. Most of it runs on real client work.
Tools and experiments I've built for client work and my own research. I publish the results, including the ones that didn't work. All projects →
Three published papers disagree on this. TemperBench is a preregistered benchmark designed to test it properly. The protocol and test harness are public, and I'm raising $5–15K on grantmaking.ai to run it.
View the funding ask → MarineBench · LLM BenchmarkFrontier models answered 20 to 44% of 25 catalog questions cold. With the catalog in the prompt, the one model tested scored 100%. Then I audited my own method and found what broke.
Run the numbers → Agent Memory · Dream JournalA memory system I built for my AI agent, using daily files, an entity store and checkpoints. It wrote 22 journal entries between February and June 2026.
Read the journal → Gmail Mission ControlThreads grouped by client, AI summaries and draft replies, and Slack alerts, running on a Cloudflare Worker. It went from idea to a working version in six days.
How it works →A few numbers from past and current work.
The short version. Details are on the full resume.
I lead SEO and AI-search strategy for enterprise accounts including Jayco, Skiers Choice and Regulator. Recent work includes a pilot measuring brand visibility across six AI engines, content workflows that verify each claim, large forum migrations, and reporting for executives.
SEO and digital growth for local and national brands, from technical audits to stakeholder reporting. AI-assisted workflows let the team take on three times the clients without new hires.
Ran SEO products and strategy for 40+ accounts at once in a marketplace business, working with engineering to ship technical SEO across hundreds of managed sites.
Built the marketing function from scratch (SEO, PPC, content, social, influencers and PR) in a category with advertising restrictions.
Grew annual revenue from $400K to over $12M through SEO, content and digital marketing, with 100% year-over-year growth at the peak. Hired and trained the marketing team.
Also open to advisory work and select projects.
