Resume

Mike Khaytman

SEO lead with 13+ years growing organic search for ecommerce brands, marketplaces, agencies and enterprise clients. Most of my recent work is on AI search.

Request the PDF Resume mkhaytman@gmail.com

Highlights

Three things I've done repeatedly across my career.

Revenue growth

Grew annual revenue from $400K to $12M+ through SEO, content, and digital growth strategy.

Large portfolios

Worked in-house and agency-side across single-site ownership, dozens of concurrent accounts, and roughly 100 websites.

AI search

Piloting AI-visibility measurement across six AI engines, and building content workflows that check every claim against a source.

Experience

In-house, agency and marketplace roles, newest first.

Apr 2025 - Present

SEO Lead

Bonsai Media Group · Fort Lauderdale, FL
  • Lead SEO and AI-search strategy for enterprise clients, covering both traditional search and AI answers (AI Overviews, ChatGPT, Perplexity).
  • Led SEO for a 295-page hotel relaunch, with a redirect plan covering 97.6% of 16 months of search clicks and canonical tags verified on all 295 pages in the day-one post-launch audit.
  • Caught launch-day defects on a 552-page RV brand relaunch, including canonicals pointing to a preview domain and 258 of 269 redirects pointing to the dev host, and had 231 of those redirects corrected by the next-day recheck.
  • Lead SEO for Regulator Marine, where identifiable non-brand organic clicks rose 116% year over year in Q2 2026.
  • Directed a 39-property Search Console investigation that traced a July impression drop to desktop only and found a zero-click impression burst distorting one brand's year-over-year impressions by about 24 points.
  • Designed a claim-ledger content pipeline with a calibrated independent reviewer and measured a pre-client upper-bound estimate of 97.78% factual accuracy across 633 claims.
  • Piloting AI-visibility measurement across six AI engines (ChatGPT, Gemini, Perplexity, Claude, AI Overviews, AI Mode), with 1,345 answers retrieved from 1,440 requests in the first run.
  • Consolidated 13,000+ keywords into 595 clusters mapped to pages for a major destination-site rebuild, then built a 12,000-row redirect plan covering 99.6% of 16 months of search clicks.
  • Work with design, development, strategy and leadership teams to turn technical SEO findings into prioritized roadmaps.
Feb 2020 - Dec 2024

Senior Marketing Strategist

ProperNoun.co · Fort Lauderdale, FL
  • Led SEO and digital growth strategy for local and national brands, spanning technical audits, content gap analysis, link acquisition, analytics, and conversion recommendations.
  • Grew a local brand from 200 to 4,000+ monthly organic sessions in under six months through technical remediation, content strategy, and targeted authority building.
  • Used AI-assisted research, content and reporting workflows to take on more clients without lowering quality.
Jan 2018 - Jan 2020

SEO Product Manager

Boats Group / Boat Trader · Miami, FL
  • Managed SEO products and strategy for 40+ concurrent client accounts in an Agile product and engineering environment.
  • Collaborated with engineering teams to implement SEO recommendations across hundreds of managed dealer websites.
  • Led the team's move to Looker Studio for analytics and reporting, so other teams could see organic search results.
Jan 2017 - Oct 2017

Digital Marketing Specialist

EllaParadis.com · Miami, FL
  • Built the marketing function from scratch, developing integrated SEO, PPC, content, social, influencer, and PR strategies in a restricted-advertising vertical.
  • Landed influencer partnerships and mainstream media placements.
Jan 2011 - Dec 2016

Marketing Director

USBmemorydirect.com · Hollywood, FL
  • Grew annual revenue from $400K to $12M+ through SEO, content and conversion work, with 100% year-over-year growth at the peak.
  • Hired, trained and managed the marketing team, and built the ecommerce funnels and content behind that growth.

Skills

What I use day to day, including enough technical skill to work directly with product and engineering teams.

SEO / SearchTechnical SEO, site architecture, crawl optimization, schema, structured data, Core Web Vitals, content strategy, keyword research, competitive analysis.
AI SearchAI-visibility measurement, AI Overview and answer-engine optimization, entity coverage, and how brands show up in AI answers.
AnalyticsGoogle Analytics 4, Google Search Console, Looker Studio, Ahrefs, SEMrush, Screaming Frog, DataForSEO, Tableau, KPI reporting.
Technical / LeadershipPython automation, SQL, HTML/CSS, API integrations, CMS workflows, cross-functional roadmaps, stakeholder communication, mentoring, Agile delivery.

Writing

A few articles. The tools themselves are on the projects page.