Articles

Writing on SEO & AI

Thoughts on building with AI-first workflows, agency scaling, content strategy, and the future of search.

My AI agent kept forgetting what we were doing, so I added checkpoints

I watched 11 AI engineering videos in one day and changed how my agent saves its working state the same day. The fix was six triggers that force a one-line checkpoint.

How I built an AI agent that runs my SEO workflow

My agents research, brief, draft, gate, publish and deploy content across my personal sites. The quality gate is what made it trustworthy.

The real cost of AI tools is not the subscription

Per-run API costs are tiny. Most of the cost of AI tools sits in review time, unchecked output, and wrong numbers that reach a client.

Why most AI content fails at SEO (and how to fix it)

AI drafts come out correct and interchangeable with every other AI draft on the topic. What I change before publishing, and how I check it.

Agentic AI explained for non-technical founders

What an AI agent is in plain terms, what it can and can't do, and where one fits in a founder's business.

Building a content engine with Claude, Gemini, and bash scripts

How my first personal content pipeline worked in February 2026, what broke, and why the version I run now looks nothing like it.

AI SEO tools in 2026: what I actually use, and what I'd skip

General-purpose models plus clean data beat most SEO tools with AI bolted on. This is the stack I actually run, and the categories I'd skip.

How to use DataForSEO API for keyword research (tutorial)

How to query the DataForSEO API for SERP data, keyword metrics and keyword gaps with curl and jq, and what real runs cost.

The death of manual link building? The real job now is vetting

Outreach volume isn't the bottleneck in link building anymore; vetting and auditing are. This is how I run a link program so every placement can be defended.

Why my sites run on Astro and Cloudflare Pages instead of WordPress

One old WordPress site migrated, five more built static from day one. What I gained, what broke, and who should switch.

AI-powered client reporting: what I built and what I learned

Automating the data pull was the easy part. The value was in the checks that stop a false performance story before it reaches a client deck.

What AI agents actually do on an SEO team (and where they stop)

I lead SEO at an agency and direct AI agents across research, content and reporting. Here is where they carry the load, where they stop, and the checks that make them safe to use.

The prompt engineering skills that actually matter for SEO

Five prompting skills that make a real difference in day-to-day SEO work, and why the popular tricks mostly don't.

How to audit AI-generated content before publishing

My five-step checklist for catching bad AI content before it ranks, and how I automate it.

Building custom GPTs for client onboarding

New SEO clients ask the same questions. This is how I'd structure a small set of custom GPTs to answer them, and the grounding rules that keep them honest.

My AI-first SEO stack: the agents, data and checks I actually run

The agents, data sources and checks behind my agency SEO work and my own site portfolio, sorted by one rule: every tool is a source, a store, an agent or a messenger.

Why topical authority beats backlinks in 2026

Backlinks still matter, but covering a topic in depth now matters more. What changed, and how to build a topic cluster.

Automating competitive analysis with AI agents

Agents make the competitor data pull cheap and fast. What I've learned about the harder part: filtering the noise and deciding what matters.

The freelancer's guide to pricing AI-augmented SEO services

AI makes SEO work faster and cheaper to deliver, but that is no reason to cut your prices. Some ways to price it instead.

Lessons from building 5 niche content sites in 30 days

In February 2026 I stood up five sites on Astro and Cloudflare Pages in about a week. Publishing was the easy part. What actually went wrong, and what I changed.

What Hiring Managers Get Wrong About AI Skills in Marketing

Most job listings treat AI proficiency as a checkbox. Why that's backwards, and what separates marketers who use AI well from those who only claim to.